Prior to select what you believe is the best color off Pantone Colour Books, stop for just a moment and consider your audience. This is especially important if you’re marketing or selling globally instead of locally. The truth is, different colors have different meanings to several people. If you’re brand new to the cultural significance of any certain color this product, brand, or identity you’re promoting might end up failing before it has a chance to take off! Let’s take a closer inspection at the cultural significance of color by two of today’s emerging economies.
In China, the colour red is probably the most significant. No where is this color more prominent than around the Chinese flag. Representing good fortune and joy, red is probably the most used colors during Chinese holidays and family gatherings. It is additionally the colour chinese people associate with fire, one of the five elements its people believe create exactly what exists in nature.
Interestingly, even though the color black in Western culture represents mourning, the symbolic color for mourning in China is white. Yellow is definitely the color chinese people associate with another in the five elements, planet earth, and thus, this color represents royalty.
In India, the hue red represents something quite different: Purity. That’s as opposed to Western cultures in which the color white can be used to symbolize purity. Indian brides traditionally wear red gowns and once married their foreheads are adorned using a red dot or tikka, the symbol of commitment. Since the wedding represents 81dexrpky beginning of the union of two individuals, the hue red also symbolizes fertility and prosperity. The color green represents the harvest or even a new beginning and, like America, green is symbolic of nature. In India green is additionally the colour employed to honor Islam.
As fashionable as green is, don’t apply it if you are considering doing business with Indonesian people. That’s because in Indonesia, green is a forbidden color. In countries with dense jungles like those in South America, green represents death. But in the center East, green is the color of luck. In Iran, blue symbolizes immortality and also in Saudi Arabia, yellow represents reliability and strength.
Color has tremendous cultural significance and selecting an unacceptable color can spell disaster. So don’t whip from the Pantone color system and randomly choose. Instead, know your audience and then make sure you perform your due diligence!