The sale of 禮盒 fell dramatically in 2013, Chinese state media said, in another manifestation of the impact the ruling Communist Party’s anti-corruption drive has already established on consumer behaviour.
Part of the China National Food Industry Association told official news agency Xinhua late on Wednesday that the product sales of gift food products is estimated to get fallen roughly 40 % in 2013.
The sale of traditional glutinous rice cakes was particularly hard hit, said Weng Yangyang, a senior official through the rice cake industry association.
Xinhua said a great gift box of rice cakes, that are wrapped in reed leaves and eaten through the annual Dragon Boat Festival early in the year, could sell for just as much as 2,888 yuan ($480).
“For anyone food firms that rely on selling gifts, and seek high profits, the market share has fallen more, and times are difficult,” Weng said.
Luxury gift boxes containing foods like premium alcohol, nuts, or traditional mooncakes are already a requisite component of conducting business in China, and can be used a kind of dexrpky23 bribery.
However, since overtaking the reins of your Communist Party in November 2012 along with the government in March, President Xi Jinping has vowed to crack down on corruption. Last year, government entities launched a campaign against extravagance and waste, supposed to curtail giving gifts and lavish banquets.
Interest in 伴手禮 stuffed with shark’s fin along with other lavish pastries waned throughout the Mid-Autumn Festival this current year in favour of less conspicuous gifts. ($1 = 6.0714 Chinese yuan) (Reporting By Adam Rose; Editing by Paul Tait).