What’s the quickest method to attract more new patients to your practice? Every practice owner wants the basic answer so when the phone rings and some snake oil salesman starts talking; it can be easy to get suckered. And then be left paying month after month for a service that does little or nothing.
Here’s how to prevent getting sold and instead locate an online medical marketing firm that provides value. Ask these 5 questions.
* Do they measure success with regards to trackable new patient leads?
* Do they charge month to month or lock people into long-term contracts?
* Can they supply proof the service(s) generate more new patient calls?
* Will they be transparent or do they really hide fees?
* Do they really manage your marketing to suit your needs?
* See below for your details on each.
1. Do they measure success when it comes to new patient leads?
In the event you own a practice, the goal of medical marketing is to do just one important thing, which would be to have more new patients calling as well as emailing your practice. It’s not to the quantity of ad impressions or Google views, branding, or page impressions or even total number of calls you receive. None of those things can be transformed into new patients and sales.
Most medical marketing firms make an effort to bury you in data about items that has no tangible benefit. A few will even have you put special coding on the website throwing off your current marketing metrics. Instead search for a marketing firm which uses call tracking and form fill tracking to accurately see how many NEW Patients contact you each month.
2. Do they really charge month to month or lock people into long-term contracts?
Long-term contracts needs to be a large red flag. It’s a sales technique to sell services people would want to dump inside a month or two that keeps you investing in 6-one year for something that does nothing. Ensure that you pick a medical marketing firm that charges on a month to month basis. Like that, they’ll need to still earn your company every month.
3. Can they offer proof the service(s) generate more new patient calls?
Had someone call to pitch you “geo-fence display,” “retargeting,” “banner ads,” “newspaper ads,” “magazine ads,” or “beacon marketing?” The most important thing you need to know is that none of such work then one is even illegal. There is certainly zero proof that by using these marketing tools will attract one particular new patient. However, there is lots of evidence that these are just approaches to charge your practice for services who do nothing.
Geo-fence display pushes text messaging in the market to prospects driving by the practice. Which is not only annoying, and when it worked would mess with this scheduling. In fact, it doesn’t generate leads. Great idea if you have a bar in a sports stadium. Bad idea for medical practices.
Retargeting is a great idea, for most local businesses but Google’s views it as a a violation of HIPAA. Using retargeting ads could put your practice in danger.
Banner ads? Again no evidence they generate any new patient calls and lots of evidence they’re a complete waste of money. Same for newspaper ads, magazine ads and beacon marketing.
Bottom line is before you sign up for marketing get proof the service works to generate new patient leads and after that talk to a few clients who’ve used it.
4. Are they transparent or do they hide fees?
In terms of price you’d like to know what you’re investing in, right? Yet a typical ripoff strategy in the business is always to charge for Pay-Per-Click ads based upon a mythical ad cycle, say $1000 per cycle. Then this firm refuses to completely provide information about how a lot of those funds is going to actual AdWords spend versus to their pockets.
The sole transparent way to charge for medical PPC is always to charge a monthly management fee and after that have you spend the money for AdWords spend entirely on your credit card. That way you know precisely how much you happen to be paying the marketing firm to handle your medical PPC and exactly how much visited Google’s AdWords.
5. Will they manage your marketing to suit your needs?
There are plenty of low-cost internet marketing services on the market that give you use of software so that you can manage your marketing yourself. As an example, there are a handful of firms that sell online review software, and almost none that train your team using it and ensure it’s working for you.
Getting access to powerful internet marketing tools is great, in theory, in case you have a Ph.D. in internet marketing and 40 hours every week to spare. On the other hand, if you currently have work helping patients, these are just a huge total waste of time and cash.
Make sure to check that the marketing firm does the work, so you can give attention to whatever you do best that is helping patients. What’s the quickest approach to attract new patients? Ensure for each and every dollar you invest in lead generation you’re getting nlphhf along with a positive ROI. It’s so easy. And avoid all the nonsense about geo-fence displays, retargeting, banner ads and other things which does nothing for your medical practice.