TCBY (The Country’s Best Yogurt) is an American chain of frozen yogurt stores. It is probably the largest U.S. retailers of soft-serve frozen yogurt
Back in 1981, TCBY opened the country’s first frozen yogurt shop in Arkansas. Realizing quickly that we had a unique product the nation was clamoring for, we started offering franchise opportunities these year. Since that time, we’ve continued to grow to in excess of 360 stores nationwide.
We are also continually looking for ways to keep our customers satisfied and coming back for further. That’s why we joined forces with Mrs. Fields® in 2000 to become Mrs. Fields Famous Brands. Today, TCBY Menu Prices leads the marketplace in nutrition, taste, and cool product innovation, always reaching to anticipate the evolving wants and needs of our customers.
We’ve remodeled our interiors and our brand to reflect our forward-thinking outlook on the future with a modern brand name and logo, colorful palette and stylish interior decor. We’ve been creating a legacy of tasty, healthy frozen desserts within the last thirty years so we don’t have any aim of slowing down or looking back.
In 1981, Frank D. Hickingbotham opened the first TCBY in Little Rock, Arkansas. TCBY began franchising the following year, and also by 1984 there was over 100 stores.
Just before 1984, the company’s name was “This Can’t Be Yogurt,” but a lawsuit from a competitor, I Can’t Believe It’s Yogurt!, forced TCBY to make a new name looking at the initials, eventually using “The Country’s Best Yogurt”. TCBY began co-branding with Taco Bell, McDonald’s, Subway, and Burger King in 1995.
In 1991 TCBY moved in to the tallest building in Arkansas, Simmons Tower located in downtown Little Rock, and the building was renamed The TCBY Tower until 2000 when TCBY vacated.
Mrs. Fields acquired TCBY during early 2000 and became Mrs. Fields Famous Brands. The combined company relocated headquarters to Broomfield, Colorado in 2012.
In 2001, there were 1,777 TCBY locations throughout the country. By 2011, after several waves of closings, there was 405.
Products and promotions
TCBY offers frozen yogurt in a number of flavors. The chain typically serves hard scooped and soft serve yogurt, while newer concept stores only offer soft serve. The brand new concept stores follow a self-service model, with customers being charged by weight. Soft serve yogurt is available in Golden Vanilla, Chocolate, and White Chocolate Mousse flavors that are available daily, in addition to various rotating flavors. TCBY also serves drinks including Berriyo yogurt smoothies and Frappe Chillers.
In September 2010, TCBY announced the test launch of breakfast and lunch meal replacement bowls, parfaits and smoothies created from non-frozen “fresh” yogurt called Yovana-Simply Yogurt by two self-service company stores in its headquarters of Salt Lake City.
2010 also saw the opening of the prototype store in Salt Lake City, Utah, operating under a different business structure. Rather than customers ordering and being served in a traditional fashion, they serve themselves using any nwkfqh of available yogurt flavors, add their own combination of fruit or candy toppings, and pay from the ounce.
In May 2011, TCBY launched Super Fro-Yo, a reformulated version of the yogurt with a more nutrient-rich profile. The company brought down the fat content of its yogurt to below 2 percent, so that it can be labeled low fat. On January 10, 2012, TCBY launched a Greek frozen yogurt product. TCBY is definitely the first frozen yogurt chain to provide Greek frozen yogurt. Every year, What Time Does TCBY Open offers mothers across the nation a totally free frozen yogurt on Mother’s Day, and fathers a totally free frozen yogurt on Father’s Day.