For a long time, Taco Bell’s delicious vegetarian menu items have been one of the best kept secrets for both vegetarians and non-vegetarians alike. Beginning Thursday, the manufacturer that has proudly offered great tasting vegetarian options for quite a while, will launch a not-so-new “new” vegetarian menu nationwide for the first time ever. With 13 great tasting menu items available at a lot more than 7,000 participating restaurants, taco bell breakfast menu will continue to lead the way with a meaningful vegetarian menu and remains committed to making the things more accessible by including them on a permanent menu board.
Beginning Thursday, the manufacturer that has proudly offered tasty vegetarian options for a while, will launch a not-so-new “new” vegetarian menu nationwide the very first time ever. With 13 great tasting menu items available at a lot more than 7,000 participating restaurants, Taco Bell will continue to lead just how having a meaningful vegetarian menu and remains focused on making the products more accessible by including them on the permanent menu board.
Beginning Thursday, the brand that has proudly offered great tasting vegetarian options for quite a while, will launch a not-so-new “new” vegetarian menu nationwide for the first time ever. With 13 tasty menu items offered by more than 7,000 participating restaurants, Taco Bell consistently lead just how with a meaningful vegetarian menu and stays focused on making the items more accessible by including them on a permanent menu board.
The “new” menu will feature some exciting items that are all *American Vegetarian Association (AVA)-certified (see full details below), including the Black Bean Crunchwrap Supreme and Black Bean Quesarito as well since the classic 7-Layer Burrito and Bean Burrito. Along with these four items, fans can find another nine bold, flavorful vegetarian items sprinkled through the larger menu, all indicated by an easy-to-spot vegetarian symbol for consumers.
“At Taco Bell, we know that vegetarian food shouldn’t be a compromise; it shouldn’t be restricted to one item, and it also shouldn’t be just for vegetarians,” says Liz Matthews, taco bell specials Global Chief Food Innovation Officer. “For many years, we’ve consistently proven that the vegetarian menu choices are so craveable that even non-vegetarians unknowingly go veggie simply because they just love the taste. We’re focused on building with this insight and plan to further innovate in this growing space.”
The manufacturer has become quietly championing vegetarian items for years, and made history in 2015 by becoming the foremost and only quick service restaurant certified through the American Vegetarian Association. That’s right – today’s Taco Bell has over a dozen easy-to-spot certified vegetarian options that feel less like a meatless sacrifice and more like food you want to eat.
While Taco Bell loves its limited time releases (hello, Toasted Cheddar Chalupa), vegetarian at Taco Bell is no passing fancy. You will find 36 certified vegetarian ingredients (26 of which are vegan) that can be customized a lot more than 8 million ways. These ingredients, combined with this not-so-new “new” menu, highlight how delicious, affordable vegetarian alternatives are a menu standard today and every other day of the year.
In reality, ordering vegetarian at Taco Bell is usually a complete accident – the one that fans can be proud to create over and over again. Long-time fans might not even realize their go-to orders are vegetarian (hello again, Bean Burrito). Let it sit to Taco Bell to make the best things offered to all and present reasons for the accidental vegetarian, and people who live life on the “veg” daily, to love the vegetarian food they eat.
The menu debut follows a successful test in Dallas, Texas, earlier this coming year, as well as the launch will be associated with the brand’s first-ever vegetarian digital campaign which will have jptvzv the greatest meat-lover questioning, “Am I a vegetarian?”
*American Vegetarian Association certified Vegetarian food items, are lacto-ovo, allowing intake of dairy and eggs however, not animal byproducts. Vegetarian and meat ingredients are handled in common, and cross contact may occur, which may not be acceptable to certain varieties of vegetarian diets. Neither taco bell holiday hours, our employees, franchisees nor the AVA assume any responsibility for such cross contact.